35 Makeup Looks for Older Women to Wear with Pride (2024)

There’s a common misconception surrounding makeup for older women and that’s what you should be afraid of it. It’s true that our skin and our range of choice changes as we get older, but that doesn’t mean we should stop wearing makeup. It means that we have to learn what works best for us!

Makeup Tips for Older Women

Here are some makeup tips for older women that will help to give a flawless look.

Prepare Your Skin

When it comes to makeup for older women, prepping your face is everything! If you want your makeup to look good and stay on for as long as you need, you must use a moisturizer and a primer every time. Also, if you’re going to be out and about during the day, consider wearing sunscreen! We’re never too old to protect our skin.

Choose a Lightweight Foundation

Another important makeup tip for older women is to choose the right foundation for your skin. A lightweight foundation is the best option because it will make you look a lot more natural. Also, make a habit of using a damp brush or Beauty Blender to apply.

Don’t Forget Concealer

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It’s not uncommon for older women to have dark circles, spots or redness in some areas. That’s why it’s so important for older women to use concealer. Make sure your concealer matches your foundation exactly! When it comes to makeup for older women, it’s important to mind the fine lines around the mouth. That’s where concealer comes in! Apply a small amount around your mouth to keep the lipstick from transferring into the lines.

Wear Blush

One of the most important makeup tips for older women is that the older you get, the more subtle your blush should be. Also, learn to apply your blush according to the shape of your face. Blend it upwards along your cheekbones for a lifting effect!

Go for Light Lip Colors

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In the realm of makeup for older women, it’s not a sin to go for a bold lip every once in a while. But more often than not you’ll do better if you go for a lighter shade.

Say Goodbye to Sparkly Eyeshadows

Eyeshadow plays a crucial role in makeup for older women, which is why you’ll want to avoid going too hard on the darker shadows and the metallic, shimmery and glitter eyeshadows as well.

Always Go for Black Mascara

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Black mascara makes your eyelashes thicker and darker, which in turn will open up your eyes and make them look brighter. Make sure you choose a mascara that’s suited for your needs whether that’s curling, lengthening or adding volume.

Pay Attention to Your Eyebrows

Another useful makeup tip for older women is to pay attention to your eyebrows. As you age, they will become thin and probably lose their shape. That’s why grooming them is important and learning how to draw them in a natural way is essential.

Don’t Forget to Curl Your Eyelashes

It’s essential to make up for older women that you curl your eyelashes every time you want to look your best. Longer lashes will make you look livelier and younger, so keep that in mind.

Amazing Makeup Looks for Older Women

That’s why today we bring you 35 different makeup looks for older women to get you inspired. But first, let’s take a look at some tips you should keep in mind!

1. Winged Eyes

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This simple cat eye is yet another way to bring the focus to your eyes without too much effort and you can use a bright lip to bring everything together because the cat eye is not as bold and harsh as the smokey eye. This means you’ll have some room to play with the rest of your makeup however you see fit.

2. Glamorous Eyes

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Last but not least, this cream makeup look for older women with a bold lip is a great combination that can work for any occasion!

3. Warm Eye Makeup

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This warm, soft gold eye makeup for brown eyes will make your eyes pop without too much effort! If you keep the rest of your makeup light, you’ll notice that all the focus is on your eyes, making them look bigger and rounder. A sober makeup ideas for old women.

4. Dark and Bold Eyes

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As mentioned above, dark makeup is still a possibility for older females. Just make sure you add brightness to strategic places like the center of the lid and the brow bone. Remember blush is also important and you can finish this look with a soft, shiny lip.

5. Soft Smokey Eye

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This smokey eye makeup for older women is bold enough to bring out your eyes without becoming overwhelming or adding years to your eyes. Plus, it can help you make your eyes look bigger, which is something that’s always good news for anyone!

6. Rose Gold Eye Makeup for Older Women

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If you’re attracted to the Greek goddess kind of look but it seems like too much for you, this toned down golden and nude version will do the trick! As you can see, this kind of look brings brightness to the entire face and it also makes you look refreshed and revitalized.

7. Subtle & Neutral

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This neutral and soft look is the right choice of makeup for old women if you want to look elegant without putting too much makeup on. The eyeliner is quite bold and the mascara is definitely the main focus.

8. Teal Eye Makeup

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Colorful eye makeup is yet another possibility for older women, you just have to be careful about blending your shades really well and not overdoing it. Choose complementary colors and wear them with grace. If you’re going for a lot of color on your eyes, keep the rest of the makeup simple so they can really be the focus.

9. Black Smokey Eye

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The black smokey eye is still something you can pull off at your old age, but you need to make sure everything’s well blended and that everything’s still kept subtle and elegant. The trick is to keep the rest of your makeup neutral, so the makeup doesn’t look too heavy. An effective makeup tips for older women.

10. Bold Eyeliner Look

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Gold eye makeup for older females looks great across the board. As you can see here, it’s possible to wear a bold eyeliner, but it looks better on older women with big eyes.

11. Brown Eye Makeup

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This older women’s makeup is very subtle but it’s also very elegant. By keeping the dark brown on the corner, you open up your eyes and bring the focus right towards them. Finish the look with some blush and a nude lip!

12. Golden and Shimmery Eyes

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This golden makeup for old women can look great on any occasion and, as you can see, the eyeliner brings everything together. The lashes are super important because the open up your eye and allow it to pop a lot more! Here this look is paired with a simple lip gloss, but you can definitely try something a bit bolder if you want.

13. Simple Smokey Eye Makeup

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A simple smokey eye with a nicely done eyeliner and a bright lip is all you need to look incredible! Here we can see that it’s possible to balance a bold eye makeup with a bright lip. You just have to make sure you coordinate colors with your clothing!

14. Subtle Eye Makeup

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The eye is truly a classic and it provides everything you need to look amazing. Keep the rest of your make up nude and simple so that you don’t take away from the illusion of the cat eye.

15. Dark and Soft

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This dark metal color can look amazing on older women and it makes for a lovely evening look you can try anytime you want! Pair this with a soft pink lip or a nude, and the look will be complete without too much effort.

16. Glitter Eye Makeup

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Sometimes the occasion asks for a little glitter and this is a good example of how it can be done on older women. If you want to make a statement, you can make sure your lip is also bright, but not too overpowering. Balance is important to get this bronze makeup for older women!

17. Simple and Elegant Look

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The trick to simple eye makeup for older women is a neutral base and lots of mascara to open up the eyes! A little bit of eyeliner goes a long way as well, so make sure not to overdo it.

18. Brown Eye Makeup

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This brown look is subtle yet gorgeous and very elegant older women makeup idea. It can compliment any outfit and it will look good for any occasion.

19. Purple Eyeshadow

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This smokey purple eyeshadow on brown eye look is super elegant and it’s made to be unique makeup look on older women.

20. Gray Eyes

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This is another great example of gray makeup for older women. It looks elegant, sensual, and it can definitely compliment any evening wear.

21. Eye Makeup with Bold Eyeliner

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This cream eye makeup with a bold black or blue eyeliner is definitely something to try, especially if you have an evening event coming up. Best makeup for older women to flaunt.

22. Vibrant Colors

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This easy and subtle older women makeup is a great option if you’re the kind of person who’s never worn much makeup. The great thing about this is that you won’t need much to look good! Pair it with a bright bold lip and you’ll be good to go.

23. Light Brown Eye Makeup

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This light brown look is super versatile and it can go with any outfit you decide to put on. Plus, it’s appropriate for any kind of occasion for older women!

24. Nude Makeup

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This “no makeup” makeup look is perfect for old women for everyday wear and it’s amazing because you can pair it with any lipstick you feel like wearing.

25. Beige Eye Makeup

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This beige look is super subtle and just like the last look, this is a look you can wear every day and on any occasion, because you can wear any color lipstick you want and look super elegant and clean. A very useful makeup tips for old age women.

26. Natural Look

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This subtle eye makeup can make your look complete without too much effort. By keeping the rest of your makeup very light you bring the focus to your eyes in a very flattering way.

27. Earth Tone Eye Makeup

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This earth tone eye makeup for old ladies looks amazing and it can be the perfect compliment for any outfit for an evening event. By keeping the rest of the makeup subtle and the lip nude, the focus will rest on the eyes as well.

28. Soothing Makeup Look

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This super simple and subtle older women gray eye makeup goes well with anything and you can wear this on the daily without putting too much effort into it.

29. Brown Smokey Eyes

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This smokey eye makeup is another example of bold makeup done right on older women and you can wear this for any evening event. As you can see, the rest of the makeup is kept light, which is the rule if you choose to go bold with your eyes.

30. Bold and Beautiful

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This bold eyeliner look will allow you to bring the focus to your eyes without looking too harsh. In fact, it can open up your eyes and by keeping the rest of your makeup light, you can look both bold and subtle.

31. Dark Brown Eye Makeup for Older Women

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This is another great example of brown eye makeup for old women that will make you look amazing and that will bring a lot of brightness to your eyes. As you can see, the rest of the makeup is very subtle and you can wear any kind of soft or nude lipstick you wish.

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In conclusion, older women have no excuse when it comes to makeup! Makeup for older women is definitely something you can learn about and tailor to your taste and your personal style without any issues.

35 Makeup Looks for Older Women to Wear with Pride (2024)

FAQs

What makeup should a 70 year old woman wear? ›

Mature skin is more prone to dehydration, loss of elasticity, pigmentation and dark spots. To restore glow and keep skin looking plump, swap out full-coverage foundations for a base with skincare benefits. Amalie recommends liquid formulas that give sheer to medium coverage with a soft-lit glow.

What brand of makeup is best for seniors? ›

  • Best Drugstore. L'Oréal Paris Age Perfect Serum Foundation. PHOTO: ...
  • Best Light Coverage. Giorgio Armani Beauty Luminous Silk Foundation. ...
  • Best With SPF. BareMinerals Original Liquid Mineral Foundation. ...
  • Best for Over 40. Fenty Beauty Pro Filt'r Soft Matte Foundation. ...
  • Best for Over 50. Pat McGrath Labs Sublime Perfection Foundation.
May 6, 2024

Should older women wear lighter or darker foundation? ›

Opting for a foundation that is too light will make skin lifeless and be very obvious, whilst a darker shade will leave your features looking heavy and dull. Whether you are going too light or too dark, you are guaranteed to be adding years onto your face.

What color lipstick should a woman over 70 wear? ›

A berry-berry shade or a pinkish beery tint, there are several color options in this best lipstick shades for older women category. If you have a warm-toned mature skin, having berry-colored lipstick is a must for you. Plum and berry colors look good on all skin tones.

Should 70 year olds wear eyeliner? ›

As we age, our eyelashes tend to thin out, and dark black eyeliner can accentuate this. Instead, opt for a lighter shade of eyeliner, such as a deep brown and charcoal gray, OR more fun shades like plum or sapphire blue. These shades will still define your eyes without overwhelming them.

What foundation does not settle into wrinkles? ›

Our Top Picks
  • Best Overall: Armani Beauty Luminous Silk Foundation, $69.
  • Best Foundation for Dry Skin: Chanel Les Beiges Healthy Glow Foundation, $65.
  • Best Full-Coverage Foundation: Makeup by Mario SurrealSkin Foundation, $42.
  • Best Foundation With SPF: Shiseido Synchro Skin Radiant Lifting Foundation SPF 30, $47.
Feb 29, 2024

What foundation do older celebrities use? ›

Best Overall: Armani Beauty Luminous Silk Natural Glow Foundation, $69. Budget-Friendly Pick: e.l.f. Flawless Finish Foundation, $6. Top-Rated on Amazon: Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation, $19.99 $14.73. Drugstore Pick: L'Oreal Paris Age Perfect Radiant Serum Foundation, $17.99 $14.17.

How do you get flawless makeup on older skin? ›

5 Easy Makeup Application Tips for Aging Skin
  1. Make Sure Your Face is Properly Moisturized. ...
  2. Invest in a Good Primer. ...
  3. Use a Light-Coverage Foundation. ...
  4. Use Concealer Minimally. ...
  5. Use Liquid or Cream Products Instead of Powder.

Should an older woman wear mascara on bottom lashes? ›

DON'T wear mascara on your lower lashes. Playing up your lower lashes can make your eyes look droopy and draw attention to dark circles. It makes the eyes look older and accentuates the under eye wrinkles.

What color eyeliner should an older woman wear? ›

While black remains a classic choice, there are a few other eyeliner colours that work exceptionally well for older women. Brown provides a softer and more natural appearance, complementing various skin tones. If you're feeling adventurous, try experimenting with vibrant hues like purple or green.

How do you make old eyes look younger? ›

Top Tips to make your eyes look younger
  1. Apply eye cream. Eye creams are specially formulated to address the unique needs of the delicate skin around the eyes. ...
  2. Eat well. ...
  3. Invest in a good concealer. ...
  4. Protect your eyes from sun damage. ...
  5. Get enough sleep. ...
  6. Blepharoplasty (eyelid surgery) ...
  7. Tear trough filler. ...
  8. Microneedling.
Oct 23, 2023

Should older women wear matte or dewy makeup? ›

Opt for Luminous Makeup Over Matte Finishes

It evens the skin tone, looks dewy, but not greasy throughout the day, and doesn't settle into fine lines — it's perfection for mature skin. If you want even more glow, grab the L'Oréal Paris True Match Lumi Glotion Natural Glow Enhancer.

Do you put concealer on first or foundation? ›

While the majority of experts recommend applying a light layer of foundation before concealer, we admit there are instances where you benefit from a concealer first, like: If you're getting photographed. If your concealer shade isn't the same as your foundation. If you're color-correcting discoloration.

What kind of foundation should an older woman wear? ›

What to look for in foundations for mature skin. Williamson recommends looking for foundations formulated with skin-loving ingredients like hyaluronic acid, grapeseed oil and vitamin E for added hydration, as well as silicone-based formulas because they're best for filling in fine lines and wrinkles.

How to look classy at 70? ›

Top 5 tips on how to dress over 70
  1. Fancy up your flats. Thankfully, the days of boring, sensible flats are long gone. ...
  2. Try new collar shapes. Blazers and structured jackets are timeless classics, but that doesn't mean you can't have fun with them. ...
  3. Make an understatement. ...
  4. Bag a trend. ...
  5. Embrace the eclectic.
May 8, 2024

How to look 10 years younger at 70? ›

Here are a few tips on how to look 10 years younger in just 10 minutes a day:
  1. Wash your face twice a day. ...
  2. Use sunscreen every day. ...
  3. Exfoliate your skin once or twice a week and get regular facials. ...
  4. Use a moisturizer every day. ...
  5. Eat a healthy diet. ...
  6. Get enough sleep. ...
  7. Manage stress. ...
  8. Don't smoke.

What makeup should I avoid for mature skin? ›

Use a cream highlighter, like the Highlighter and Eye Brightener Duo, to add a subtle glow to your cheekbones and other high points of your face. DON'T Overdo It: Less is more when it comes to makeup for mature skin. Avoid heavy eye makeup or bold lip colors, which can be overwhelming on mature skin.

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