Best make up for older women: Definitive guide to makeup for mature skin (2024)

Make up is a tricky thing! It can take years off you, and make you look like a better version of yourself. Or, it can age you and make you look older. If you’re looking to revamp your make up bag, below you will find the best make up for older women to make you look great every day.

Do I need to wear make-up?

Of course not. I often go makeup less day-to-day. There will be days when you want to pop to the shop make-up free, and there will be days when you prefer to add some make up for a little more polish.

Why make up for older women is a balancing act

While make-up can make you look younger, it can also do the opposite. For instance, make-up can collect in fine lines and make them look more obvious. Powder can dry out your skin. Or, if you’ve had the same make-up for decades, the techniques and colors you use can age you.

See more things that can date you or make you look older.

What make up to choose

In order to ensure you get the effect you want – probably to look younger and healthier – make up choices must be made carefully when looking for the best make up for older women.

Below are the best options for more mature skin. Let me know in the comments at the bottom if I have missed any of your own make up essentials.

Mel (above) wears lovely, fresh pink shades which look perfect with her hair color.

1. Primer for your face

While you may think of foundation as, well, the foundation for your make-up, the key to a great, long-lasting, line-reducing look is actually primer.

A good primer is a little like taking a photo with a filter. It helps to fill fine lines and enlarged pores as well as improving the texture of your skin before you add your foundation.

Best make up for older women: Definitive guide to makeup for mature skin (1)

Smashbox Photo Finish Foundation Primer

2. Don’t forget primer for your eyes

As you age, skin becomes thinner, particularly the skin around your eyes. As eyelids become thinner, they can also develop an uneven color.

Adding a primer can disguise fine lines, even out color and make your eye shadow appear more vibrant as well as lasting longer throughout the day. It’s best to use a specially formulated eye primer which isn’t too heavy for this delicate area.

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Urban Decay Anti-Aging Eyeshadow Primer Potion

3. Eyebrow kit or gel

Many women have over plucked their eyebrows over the years, particularly because eyebrow trends come and go – and thinner eyebrows were in style in decades gone by.

Now, thicker brows are definitely on-trend, and can help to make you look younger. However, a combination of over plucking and eyebrows naturally becoming sparser as we age can make them thinner than you would ideally like.

Using an eyebrow gel can help to make your brows appear fuller, fill in gaps and frame your face. Choose a shade closest to your natural color so it doesn’t look too harsh against your skin coloring.

Meta (above) looks gorgeous and glowy with a beautiful, natural make-up look.

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Anastasia Beverly Hills Dipbrow Pomade®Waterproof Brow Color

4. Foundation

As your skin becomes more mature, you will want to look for a foundation which provides a dewy, plumping effect without settling into fine lines.

You can also take a look at our recommendations on the best foundations for mature skin.

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Covergirl & Olay Simply Ageless Instant Wrinkle-Defying Foundation

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Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup

5. Concealer

Next, concealer. As you get older, your skin becomes thinner, which means the darker blood vessels under your skin become more obvious, leading to dark circles under your eyes.

Look out for a concealer which covers circles and hydrates.

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Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer

6. Cream blush

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Using a powder blush can create dryness and make lines more obvious. For a more youthful look, opt for a cream blush which will give a more dewy finish.

Alison (above) chooses a make-up look which makes the most of her naturally youthful skin.

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Clé de Peau Beauté Cream Blush

7. Thickening mascara

Don’t necessarily go for black as this can be aging. A natural brown shade may be a better option depending on the natural color of your eyelashes. Also take a look at the best mascaras in stores now.

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Jane Iredale Longest Lash Thickening & Lengthening Mascara

8. Natural eye shadow

Bright eye shadow can also be aging because of the connotations of 1980s blue eyeshadow, but also because it can obviously settle into creases. A safer, softer option is to choose flattering natural shades.

Eileen (above) chooses natural browns which make her eye color pop.

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MAC Times Nine Eyeshadow Palette

9. Lip liner

This is one to be careful with. A really obvious lip liner can be aging as this is a look which was on trend in the 80s.

However, the right lipliner can prevent your lipstick from bleeding into the fine lines around your lips. Choose a lipliner in the exact shade of your lipstick, or a colorless lipliner.

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Maybelline New York Makeup Color Sensational Shaping Lip Liner

10. Creme lipstick

A very shiny lipstick can have an aging effect, and a matte lipstick can dry out your lips and settle into lines. So what’s the answer? A great option is a creme effect lipstick which will be flattering, long-lasting and moisturizing.

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CHANEL ROGUE COCO Ultra Hydrating Lip Colour

11. Gel eyeliner

As we age, applying eyeliner can be trickier because an eye pencil can drag across your skin, while a liquid eyeliner can settle into creases. A gel eyeliner can give a smoother finish.

Sandra (above) opts for a classic, classy combination of black eyeliner and red lipstick.

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Bobbi Brown Long-Wear Gel Eyeliner

For more tips, take a look at how to apply eyeliner after 40.

12. Eyelash curlers

One of the best tips as you age is to think about defying gravity! Curling your eyelashes can make your eyes look more open and provide an uplifting effect for your face.

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Brilliant Beauty Eyelash Curler

13. A great set of make-up brushes

You need the right tools to do a great job, so it’s definitely worth investing in a good set of make-up brushes and looking after them.

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BESTOPE Makeup Brushes

14. A make-up mirror

To ensure you apply your make up properly, a good mirror is vital.

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Simplehuman Mini Countertop Sensor Makeup Mirror

15. Setting spray

While you will have used primer at the start of your make-up regime, if you want it to last a full day, it can be a good idea to spray on a fixing spray as your final step.

Carolyn (above) wears a lovely soft pink lipstick.

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Rimmel Stay Matte Fix & Go 2-in-1 Primer & Setting Spray

Where to keep your make-up

Just as with the clothes in your closet, you’ll want to make sure your make up is properly organized so you can easily find everything you need.

Make-up bag

One option is to choose a make-up bag large enough to fit all of your make-up brushes and tools in.

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Relavel Travel Cosmetic Case Organizer

Make-up organizer

Another choice could be a small set of draws to fit on top of your dressing table.

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Ikee Design Acrylic Cosmetic Storage Organizer

What are your own tips on the best make up for older women? What are the essentials in your make up bag?

Continue reading:

  1. 8 Things That Date Us Or Make Us Look Older
  2. What Is The Best Foundation For Mature Skin? Discover All The Best Foundations
  3. The Best Mascara For Women Over 40 – Including The Best Drugstore Mascara

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Feature image by Alison

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Best make up for older women: Definitive guide to makeup for mature skin (2024)

FAQs

Best make up for older women: Definitive guide to makeup for mature skin? ›

We tested 23 foundations for mature skin, and the Dior Backstage Foundation easily earned our top pick for its hydrating formula. Boosted with nourishing squalane and hyaluronic acid, it creates a natural-looking glow, smoothes fine lines, and corrects redness.

What brand of makeup is best for older skin? ›

We tested 23 foundations for mature skin, and the Dior Backstage Foundation easily earned our top pick for its hydrating formula. Boosted with nourishing squalane and hyaluronic acid, it creates a natural-looking glow, smoothes fine lines, and corrects redness.

What is the absolute best foundation for aging skin? ›

  • Best Drugstore. L'Oréal Paris Age Perfect Serum Foundation. PHOTO: ...
  • Best Light Coverage. Giorgio Armani Beauty Luminous Silk Foundation. ...
  • Best With SPF. BareMinerals Original Liquid Mineral Foundation. ...
  • Best for Over 40. Fenty Beauty Pro Filt'r Soft Matte Foundation. ...
  • Best for Over 50. Pat McGrath Labs Sublime Perfection Foundation.
May 6, 2024

What kind of makeup should an older woman wear? ›

The best products for mature skin come in the form of tinted moisturisers, BB and CC creams. The reason why all of these products are better suited for older skin is that they are subtle in terms of both coverage and finish and can enhance your natural features without bringing imperfections to attention.

What foundation is best for a 60 year old woman? ›

After testing 23 formulas, we found that the Dior Backstage Foundation is overall the best foundation for mature skin. Enriched with skin-nourishing squalane and hyaluronic acid, this formula works best on mature skin types more prone to dry skin, as it supports overall hydration while promoting a natural-looking glow.

What makeup should I avoid for mature skin? ›

Avoid heavy eye makeup or bold lip colors, which can be overwhelming on mature skin. Stick to natural-looking makeup that enhances your features without overpowering them.

What foundation will not settle in wrinkles? ›

L'Oréal Paris Age Perfect Radiant Serum Foundation is a perfect example of affordable awesomeness. It has been formulated specifically not to settle into lines — in fact, its lightweight blend of hyaluronic acid, niacinamide, and aloe hydrates helps skin look more even.

What foundation do older celebrities use? ›

Best Overall: Armani Beauty Luminous Silk Natural Glow Foundation, $69. Budget-Friendly Pick: e.l.f. Flawless Finish Foundation, $6. Top-Rated on Amazon: Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation, $19.99 $14.73. Drugstore Pick: L'Oreal Paris Age Perfect Radiant Serum Foundation, $17.99 $14.17.

Is BB cream or foundation better for mature skin? ›

What makes BB creams particularly great for mature skin is that they have skincare and hydration built in, says Taylor. This makes them less likely to sink into or pile up on texture like wrinkles, scars, and rough skin. And their light coverage looks natural.

How do I find the right foundation for my mature skin? ›

For mature skin, choosing a foundation that blurs texture, blends discoloration, and doesn't settle into fine lines or accentuate dry patches is key.

What makeup mistakes make you look older? ›

Using A Too-Pale Foundation

Our skin becomes more pallid as we age, so using a perfectly matched foundation can make you look washed out. Select a slightly warmer tone of your favorite foundation, or grab the next darker shade and blend it with your current shade on the back of your hand before applying.

How do you get flawless makeup on older skin? ›

What Is the Best Way to Apply Makeup for Mature Skin?
  1. Less Is More When It Comes to the Eyes. ...
  2. Opt for Brown Eyeliner Over Black. ...
  3. Use Eyeliner to Elongate Your Eyes. ...
  4. Be Careful What Moisturizer You Wear Under Foundation. ...
  5. Opt for Lightweight, Hydrating Foundation Formulas. ...
  6. Blend Your Foundation With a Makeup Sponge.
Oct 23, 2023

Should an older woman wear mascara on bottom lashes? ›

DON'T wear mascara on your lower lashes. Playing up your lower lashes can make your eyes look droopy and draw attention to dark circles. It makes the eyes look older and accentuates the under eye wrinkles.

What brand of makeup is best for seniors? ›

ILIA. ILIA is our go-to for skincare-based minimalist makeup that still allows you to play with color. Their multi-use creams, tints, and sticks come in beautiful shades that work across your face, all made from clean ingredients.

Should a 60 year old wear primer? ›

The best primers for mature skin can help minimize the appearance of pores, wrinkles, and fine lines before the first dab of makeup onto your cheeks. But that's not all. In addition to creating an even base for foundation or tinted moisturizer, a top-notch primer can lend a lit-from-within glow to the entire face.

Should a 70 year old woman wear foundation? ›

Foundation. Mature skin is more prone to dehydration, loss of elasticity, pigmentation and dark spots. To restore glow and keep skin looking plump, swap out full-coverage foundations for a base with skincare benefits. Amalie recommends liquid formulas that give sheer to medium coverage with a soft-lit glow.

What is the best cover up makeup for older skin? ›

Our Top Picks
  • Best Overall: Armani Beauty Luminous Silk Concealer, $39.
  • Best Long-Lasting: Nars Radiant Creamy Concealer, $30.
  • Best for Sensitive Skin: Tower 28 Swipe Serum Concealer, $22.
  • Best Soft Matte Finish: Dior Forever Skin Correct Full-Coverage Concealer, $40.
Feb 20, 2024

Is foundation or powder better for older skin? ›

Whether you're dealing with adult acne or gracefully aging skin, cream products are your best bet. They help create a blurring effect, smoothing out any imperfections. In contrast, powder makeup tends to emphasize texture, whether it's acne, wrinkles, or dry patches. Embrace the creams for a flawless look!

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