17 Beauty Tips for Older Women From the World's Top Makeup Artists (2024)

17 Beauty Tips for Older Women From the World's Top Makeup Artists (1)

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Not to be the bearer of bad news, but the makeup you wore on repeat in your 20s and 30s is probably not going to cut it anymore once you've reached a certain age. As we get older, our face begins to subtly change over time. Fine lines and wrinkles are more prominent, skin craves more hydration, and elastin and collagen begin to decline. While the thought of having to start fresh again may sound daunting—and maybe even frustrating—finding the best products for your changing skin texture is easier than you think.

According to Chanel makeup artist Kate Lee, there are few key tips one can follow to streamline their new and improved routine, beginning with looking for products specifically formulated with anti-aging ingredients.

"A mistake maturing women make when applying their makeup that I see a lot is that they have been using the same product for 10 years or more," says the pro, noting that buying a new foundation is a great place to start. "Foundations are incredible these days—they change constantly and if you stick with one product for many years, you may miss the magic. I encourage people to try new products and techniques—that in itself is an act of youthfulness!"

Ahead, Lee, along with more beauty industry legends, share their insider secrets—and preferred products—for youthful-looking skin, regardless of age.

Go easy with the foundation.

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"I believe using less makeup is best on mature skin, so I recommend focusing on the areas where you truly need the coverage and avoiding expression lines. Try using a lighter formula foundation and then building coverage where needed, or try using a concealer rather than 'blanketing' the skin and creating a blank canvas. Lean into smarter formulations and use less." — Kate Lee

Chanel VITALUMIÈRE AQUA Ultra-Light Skin Perfecting Sunscreen Makeup Broad Spectrum SPF 15

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Chanel VITALUMIÈRE AQUA Ultra-Light Skin Perfecting Sunscreen Makeup Broad Spectrum SPF 15

The fluid texture of this foundation goes on feather light and amps up skin's hydration with hyaluronic acid for natural wrinkle-softening dewiness.

Key Ingredients: "High Definition Light" pigments, hyaluronic acid

Coverage: Light to medium

Shades: 17

Future Skin Gel Foundation

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Future Skin Gel Foundation

This oil-free gel formula sinks seamlessly into skin for a "your complexion but better" look. For spots that needs some extra love, the coverage is buildable as well.

Key Ingredients: Aloe, Chamomile, Arnica

Coverage: Medium to full

Shades: 15

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Double Wear Sheer Long-Wear Foundation

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Double Wear Sheer Long-Wear Foundation

For those who prefer a more matte finish, this foundation wears sheer, but won't leave skin looking shiny.

Key Ingredients: SPF & Antioxidants with Vitamin E

Coverage: Sheer, matte

Shades: 15+

Define the lash line.

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"I recommend using my 'invisible lining' technique. Pressing the liner in between each lash along the lash line adds definition, bringing the look of lush and full lashes even before mascara." Trish McEvoy, makeup artist

1.5mm Mechanical Gel Eyeliner

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1.5mm Mechanical Gel Eyeliner

A super-thin tip and smooth gel formula make this mechanical liner easy to use for subtle touches.

Formula: Gel

Shades: 5

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Trish McEvoy Intense Gel Eyeliner Pencil

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Trish McEvoy Intense Gel Eyeliner Pencil

Bold color payoff and a long-wearing formula make this a great choice for all day wear.

Formula: Pencil

Shades: 7

Take time to prime.

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"Adding moisture to the complexion and taking time to prep is important. Products that prime the skin should be a light, easily-absorbed and hydrating. Moisturizer or serum work well, avoid using a product with too much emollience as it can cause the make up to move around. Always wait a few minutes for the product to settle before moving on with makeup."— Kate Lee

NARS Pro-Prime Smudge Proof Eyeshadow Base Original

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NARS Pro-Prime Smudge Proof Eyeshadow Base Original

Prevent creasing that can highlight fine lines with this eyeshadow primer that holds your favorite shade in place for hours on end.

Key Ingredients: Deep-Sea Extract, antioxidant rice extract

Compatible With: Cream, powder

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Tatcha The Liquid Silk Canvas

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Tatcha The Liquid Silk Canvas

This silky liquid primer not only creates a smooth base for your other makeup, it also helps it hold on without creasing or smudges.

Key Ingredients: Fibroin, sericin, and silk powder

Skin Type: Normal, combination, oily

Brighten and even out the complexion.

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"Apply a BB cream. If you don't have the time to totally prep your skin, BB is an all-in-one skin perfecter. Not only does it prime, brighten, and even out the skin, it protects from daily UV exposure. An even skin tone projects a more youthful look." —Trish McEvoy

Clinique Age Defense BB Cream Broad Spectrum SPF 30

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Clinique Age Defense BB Cream Broad Spectrum SPF 30

The lightest hint of color gently evens out skin tone—the built in SPF 30 and antioxidants ward off UV rays and free radicals that can induce signs of aging.

Skin Type: Dry, combination, oily

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bareMinerals Complexion Rescue Tinted Moisturizer

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bareMinerals Complexion Rescue Tinted Moisturizer

With nearly two dozen shades, this hydrating balm offers a wide array of options for every skin tone.

Key Ingredients: Hyaluronic acid, olive-derived squalane, mineral-based sunscreen

Coverage: Light

Shades: 20

Trish McEvoy Beauty Balm Instant Solutions BB Cream SPF 35

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Trish McEvoy Beauty Balm Instant Solutions BB Cream SPF 35

This semi-sheer formula—available in four shades—leaves a velvety finish on your complexion, while peptides give skin a boost.

Coverage: Medium to full

Skin Type: Normal, combination, oily

Shades: 4

Exfoliating is the key to smooth application.

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"Many women avoid exfoliating and end up looking like they’re wearing heavy makeup, because even the lightest application grabs onto dry patches (aka dead skin). " —Jenny Smith, makeup artist

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Resurfacing Mask

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Resurfacing Mask

Formulated with beta-hydroxy acid and pomegranate enzymes, this mask melts away dead skin cells to leave your skin looking smoother and brighter.

Key Ingredients: Pink clay, pomegranate enzymes, white willow bark

Skin Type: Dry, normal, combination, oily

Recommended Usage: 3x a week

More: The Best At-Home Chemical Peels

ExfoliKate Intensive Exfoliating Treatment

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ExfoliKate Intensive Exfoliating Treatment

A mix of chemical and physical exfoliants, this treatment tackles signs of dryness and dullness in two minute flat.

Key Ingredients: Papaya, pineapple, and pumpkin enzymes, lactic acid, aloe

Skin Type: All

Recommended Usage: 1-2x a week

The Method: Polish Exfoliator

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The Method: Polish Exfoliator

Get a dose of microdermabrasion at home with this fine-grit scrub that really sweeps away flakiness.

Key Ingredients: Pumpkin and pomegranate enzymes, magnesium crystals

Skin Type: Normal to combination

Recommended Usage: Once daily

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Prep lips before lipstick.

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"Scrub the lips, then apply concealer that’s the same color as your skin all over the lip with a foundation brush. Add a balm on top to set, which provides extra hydration. Outline with a liner, fill them in, and use a lip brush or your finger to apply the color." —Pat McGrath, makeup artist

Guerlain Liplift Lip Primer

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Guerlain Liplift Lip Primer

No more lipstick bleeding into the lines around your mouth, courtesy of this balmy primer that keeps lipstick right where you want it.

Finish: Shimmer

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April Long

Beauty Director

April Long writes about beauty, wellness, and luxury skincare for Town & Country.

17 Beauty Tips for Older Women From the World's Top Makeup Artists (2024)

FAQs

What brand of makeup is best for seniors? ›

  • Best Drugstore. L'Oréal Paris Age Perfect Serum Foundation. PHOTO: ...
  • Best Light Coverage. Giorgio Armani Beauty Luminous Silk Foundation. ...
  • Best With SPF. BareMinerals Original Liquid Mineral Foundation. ...
  • Best for Over 40. Fenty Beauty Pro Filt'r Soft Matte Foundation. ...
  • Best for Over 50. Pat McGrath Labs Sublime Perfection Foundation.
May 6, 2024

What makeup should a 70 year old woman wear? ›

Mature skin is more prone to dehydration, loss of elasticity, pigmentation and dark spots. To restore glow and keep skin looking plump, swap out full-coverage foundations for a base with skincare benefits. Amalie recommends liquid formulas that give sheer to medium coverage with a soft-lit glow.

How do you get flawless makeup on older skin? ›

5 Easy Makeup Application Tips for Aging Skin
  1. Make Sure Your Face is Properly Moisturized. ...
  2. Invest in a Good Primer. ...
  3. Use a Light-Coverage Foundation. ...
  4. Use Concealer Minimally. ...
  5. Use Liquid or Cream Products Instead of Powder.

What is the best foundation for a 67 year old woman? ›

We tested 23 foundations for mature skin, and the Dior Backstage Foundation easily earned our top pick for its hydrating formula. Boosted with nourishing squalane and hyaluronic acid, it creates a natural-looking glow, smoothes fine lines, and corrects redness.

What foundation do older celebrities use? ›

Best Overall: Armani Beauty Luminous Silk Natural Glow Foundation, $69. Budget-Friendly Pick: e.l.f. Flawless Finish Foundation, $6. Top-Rated on Amazon: Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation, $19.99 $14.73. Drugstore Pick: L'Oreal Paris Age Perfect Radiant Serum Foundation, $17.99 $14.17.

What makeup should I avoid for mature skin? ›

Matte products have a tendency to make older, drier skin appear lifeless and dull and can stick to the lightest of facial hair. Unfortunately, opting for a liquid foundation can be equally as unflattering as liquid can sink into fine lines and enhance areas we would rather cover.

How to look 10 years younger at 70? ›

Here are a few tips on how to look 10 years younger in just 10 minutes a day:
  1. Wash your face twice a day. ...
  2. Use sunscreen every day. ...
  3. Exfoliate your skin once or twice a week and get regular facials. ...
  4. Use a moisturizer every day. ...
  5. Eat a healthy diet. ...
  6. Get enough sleep. ...
  7. Manage stress. ...
  8. Don't smoke.

How to make eyes look bigger when older? ›

How to Make Your Eyes Look Bigger
  1. Replace Your Black Eyeliner With Lighter Colors. ...
  2. Know the Three-Fourths Rule. ...
  3. Swipe on Volumizing Mascara. ...
  4. Tightline With White Liner. ...
  5. Highlight With Eyeshadow. ...
  6. Contour Your Eye Area. ...
  7. Keep Your Makeup Neutral. ...
  8. Apply Dark Eyeliner Sparingly.

What color lipstick should a woman over 70 wear? ›

A berry-berry shade or a pinkish beery tint, there are several color options in this best lipstick shades for older women category. If you have a warm-toned mature skin, having berry-colored lipstick is a must for you. Plum and berry colors look good on all skin tones.

What makeup mistakes make you look older? ›

Using A Too-Pale Foundation

Our skin becomes more pallid as we age, so using a perfectly matched foundation can make you look washed out. Select a slightly warmer tone of your favorite foundation, or grab the next darker shade and blend it with your current shade on the back of your hand before applying.

What makeup won't settle in wrinkles? ›

Make Up For Ever Reboot Active Care Foundation

Just one layer of foundation helps reduce the look of redness and evens out the complexion. It blends well with other makeup formulas and never creases or settles into wrinkles.

What is the best makeup brand? ›

These Brands have earned their status as favourites among Makeup Artists worldwide, consistently delivering innovative products and stunning results.
  • 1) Maybelline. ...
  • 2) L'oreal. ...
  • 3) MAC Cosmetics. ...
  • 4) Estee Lauder. ...
  • 5) Fenty Beauty. ...
  • 6) NARS Cosmetics. ...
  • 7) Dior. ...
  • 8) Bare Minerals.
Feb 26, 2024

What foundation does Jennifer Aniston use? ›

Westman Atelier Vital Skincare Dewy Foundation Drops

It's all thanks to Aniston's longtime makeup artist, Gucci Westman, who told Marie Claire Australia that Aniston uses the hydrating skin tint foundation. In fact, the very same product was the secret behind Aniston's glow in her iconic 2022 cover shoot for Allure.

Is foundation or powder better for older skin? ›

Whether you're dealing with adult acne or gracefully aging skin, cream products are your best bet. They help create a blurring effect, smoothing out any imperfections. In contrast, powder makeup tends to emphasize texture, whether it's acne, wrinkles, or dry patches. Embrace the creams for a flawless look!

What foundation does not settle into wrinkles? ›

Our Top Picks
  • Best Overall: Armani Beauty Luminous Silk Foundation, $69.
  • Best Foundation for Dry Skin: Chanel Les Beiges Healthy Glow Foundation, $65.
  • Best Full-Coverage Foundation: Makeup by Mario SurrealSkin Foundation, $42.
  • Best Foundation With SPF: Shiseido Synchro Skin Radiant Lifting Foundation SPF 30, $47.
Feb 29, 2024

What is the best cover up makeup for older skin? ›

Our Top Picks
  • Best Overall: Armani Beauty Luminous Silk Concealer, $39.
  • Best Long-Lasting: Nars Radiant Creamy Concealer, $30.
  • Best for Sensitive Skin: Tower 28 Swipe Serum Concealer, $22.
  • Best Soft Matte Finish: Dior Forever Skin Correct Full-Coverage Concealer, $40.
Feb 20, 2024

Is liquid or powder makeup better for older skin? ›

Whether you're dealing with adult acne or gracefully aging skin, cream products are your best bet. They help create a blurring effect, smoothing out any imperfections. In contrast, powder makeup tends to emphasize texture, whether it's acne, wrinkles, or dry patches. Embrace the creams for a flawless look!

How to wear makeup over 65? ›

What Is the Best Way to Apply Makeup for Mature Skin?
  1. Less Is More When It Comes to the Eyes. ...
  2. Opt for Brown Eyeliner Over Black. ...
  3. Use Eyeliner to Elongate Your Eyes. ...
  4. Be Careful What Moisturizer You Wear Under Foundation. ...
  5. Opt for Lightweight, Hydrating Foundation Formulas. ...
  6. Blend Your Foundation With a Makeup Sponge.
Oct 23, 2023

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